In a promotional video actress Michelle Yeoh walks through a bustling urban landscape at night with a smart phone in her hand as she talks to us about a coming transformation. "Every day Qualcomm is transforming the way we work, live and communicate, pushing the limits of technologies like artificial intelligence," she says. It's a dramatic statement by Qualcomm, as they try to connect the company to artificial intelligence in the mind of the market. "Whether our technology is going into a smartphone or whether it's going into a factory or a robot or a drone flying around Mars, our AI is a horizontal that permeates all of those device categories and applications," said Don McGuire, Qualcomm's chief marketing officer. The technology Qualcomm brings to artificial intelligence is a digital platform, based on Snapdragon computer chips.

The AAMA Silicon Valley & Silicon Valley Bank are excited to invite you to join The AAMA Digital Healthcare Connect Conference, an innovative half-day event on how healthcare technologies are being disrupted globally. Healthcare & LifeSciences are projected to be multi-$Billion industries in 2030. In fact, the Global Life Science Tools Market is projected to be $259B in 2030 alone! As a fellow industry executive/entrepreneur, come join us & meet the Disruptive Innovators in LifeSciences & Digital Health such as: - Dr. David Rhew, MD, Global Chief Marketing Officer, Microsoft - Dr. Kyu Rhee, MD, Chief Marketing Officer, CVS/Aetna - Jennifer Friel-Goldstein, Managing Partner, Life Sciences & Healthcare, SVB Capital - Leaders from Amazon/Alexa, HealthQuest Capital ($1.5B fund); Stanford Medical Center; American Heart Association & more! Attendees to our AAMA Global Healthcare Conference will learn about Leading Edge Insights in Digital Health, Life Sciences, Investments & Breakthrough Career Opportunities for Now & the Future.

Docebo Inc. ("Docebo" or the "Company"), a leading artificial intelligence (AI)-powered learning suite provider, announced that Ryan Brock has joined the Company as its Chief Marketing Officer. Brock brings over two decades of experience developing and implementing high-impact growth strategies & programs for technology and SaaS companies. "I am excited to join at a stage of tremendous growth, where the marketing team will play a strategic role in elevating our visibility in this rapidly evolving space and helping customers drive business outcomes through learning. I look forward to all that we can achieve together." "Ryan's deep expertise in building world-class SaaS and software brands aligns with our core strategy of innovating, evangelizing, and scaling our learning suite across all customer segments and geographical regions," said Alessio Artuffo, President and Chief Revenue Officer, Docebo.

The activity around creating a legit graphics processor for RISC-V chip designs, an emerging competitor to x86 and ARM, is gaining steam. Special interest groups at RISC-V next year will expand the focus on extensions for shaders and advanced matrix operations, which is important for artificial intelligence and machine learning, Mark Himelstein, chief technology officer at RISC-V, told The Register. "There is no reason why you could not integrate C-series -- which is the part that has ray tracing -- with RISC-V," David Harold, chief marketing officer at Imagination, told The Register. Andes Technology, which creates RISC-V chip designs, has verified that Imagination's GPUs work with RISC-V, and so has RIOS Lab, which has David Patterson, vice chair of the Board at RISC-V Foundation, on staff. The need for a GPU on RISC-V could be fundamental as the chip architecture gains importance, Shreyas Derashri, vice president of compute at Imagination, told The Register.

Sudipto Ghosh is a tech buff with industry-recognized experience in creating B2B web and technical content for digital agencies and publishers covering the space in Automotive, Artificial Intelligence, Big Data, Shipping, Metallurgy, Textiles, Pharma and Health, Media and Entertainment. Apart from digging into MarTech, HR Tech, SalesTech AI labs and interviewing the C-suite executives, Sudipto enjoys watching nature and paintings. The darkest gym in the city's outskirts is the next best place to track Sudipto on the weekends.

New research from AI content generation and decisioning platform Persado, which aims to unlock the value of the right words at every customer interaction, provides insights on CMOs' perceptions of their company's readiness, and best practices for applying AI to an area of business that receives significant time, energy, and investment: the creative process. The firm's newly released report, 2021 State of AI and Creativity, surveyed more than 400 chief marketing officers and senior marketing leaders, and found a growing trend to leverage AI and machine learning in new ways to deliver more effective messages to prospects and customers. Key findings of the survey from U.S. respondents include: "Marketers have been leveraging technology to gain insights and improve performance across their portfolios for many years--applying AI to targeting and segmentation, marketing mix optimization, promotions and discounts, and dynamic pricing," said Amy Heidersbach, chief marketing officer of Persado, in a news release. "But how to optimize creative at scale has largely remained a blind spot for data-driven, digital-first companies. Now, it's clear that marketing leaders are turning their attention toward creative to unlock new sources of value--replacing human-only guesswork with human-plus-machine certainty."

Amid a pandemic implosion, these startups showcase the strength, diversity and adaptability of America's entrepreneurs--and provide hope for the country's economic future. Even in the most challenging times, the best entrepreneurs find ways to excel. The 25 small companies listed here--all of which have less than $50 million in 2019 sales and fewer than 200 employees--are successfully navigating this turbulent year, even as some of their founders cope with personal losses from Covid-19. Some make things that are increasingly critical, such as software that improves hospital operations or robots that clean schools. Others have shifted to adapt to the pandemic, such as the extended-stay hotel operator using its rooms to house displaced international students and traveling doctors, or the maker of rolling buffets that started producing plexiglass dividers. These small-business standouts showcase the strength, adaptability and diversity of America's entrepreneurs, giving us hope for the country's economic future.

Above the Trend Line: your industry rumor central is a recurring feature of insideBIGDATA. In this column, we present a variety of short time-critical news items grouped by category such as M&A activity, people movements, funding news, industry partnerships, customer wins, rumors and general scuttlebutt floating around the big data, data science and machine learning industries including behind-the-scenes anecdotes and curious buzz. Our intent is to provide you a one-stop source of late-breaking news to help you keep abreast of this fast-paced ecosystem. We're working hard on your behalf with our extensive vendor network to give you all the latest happenings. Be sure to Tweet Above the Trend Line articles using the hashtag: #abovethetrendline.

Artificial intelligence in marketing is part of a long list of traditional departments being shaken up by technology, in this case, AI. Technology is not only disrupting entire industries, but it is also changing the dynamics of departments. Think about how radical the change has been in advertising and marketing, portrayed in the 1960s by the hit TV show, Mad Men, compared to today, for example. The landscape has shifted from the physical to the digital and marketing, like many other disciplines, has had to adapt to this shift; reaching customers via different platforms with different means. The message has also changed and in today's world, personalisation is king.

How does a 100-year-old company continually reinvent itself to change how the world works? IBM's current success is built around its historic roots and the customer-first culture that has existed from the beginning. For CMO Michelle Peluso, that means standing on the backs of giants while also looking towards the future. The goal of IBM's customer experience is to create more one-to-one interactions and move away from mass marketing and experiences. Peluso says the most important thing is seamlessness.